Social Selling and why it’s an essential skill for Network Marketers
Over the past few years, we’ve seen a massive transition to social media, especially for MLM distributors. The reason? Social media provides an easy way to forge real and intimate connections with potential customers that can lead to instant rapport and long-lasting brand loyalty.
Social selling is hugely popular, and it’s not going away any time soon. In fact, according to LinkedIn, more than 50% of revenue across 14 major industries is generated by social sales. There’s a reason that more and more small sellers are utilizing social media to great effect. However, there’s another interesting concept at play—the fact that sales pitches are only one small part of a successful social media strategy. In fact, people who are truly successful with social selling rarely spend every post promoting an item. Instead, this business-focused content is often discreet, nestled between grid posts of the business owner’s day at the beach, stories of an employee picnic, or polls asking about favourite Xmas tradition. It’s an art form that allows us, the audience, to create a bond with a person we’ve never met, establishing an intimacy that encourages us to buy the creator’s products and remain loyal to their brand.
It’s a concept shared by social media guru Gary Vaynerchuck in his popular social media guide, “Jab, Jab, Jab, Right Hook.” In his metaphor, “Jabs are the value you provide your customers with the content you put out, the good things you do to convey your appreciation. And the right hook is the “ask”: it’s when you go in for the sale, ask for a subscribe, ask for a donation.” Simply put, you should have far more jabs than right hooks.
Obtaining and sustaining engagement online is a huge challenge for the millions of distributors who often lack the magnetic personality of their team leaders. The vast majority of team members require specialist digital tools to enable them to seek an online following.
ProSoft’s digital marketing tools and Automated Marketing software has been specially designed to aid this process by providing a comprehensive suite of prospecting and pre-built social media messages.